Sponsored by StackAdapt  •  December 13, 2023  •  12 min read  •

  • 01
    The challenge with in-game advertising

  • 02
    Is in-game advertising what I think it is: watch a video, get a reward?

  • 03
    OK, so there’s more nuance to in-game advertising creative than I thought. What about the audiences?

  • 04
    That’s a strong audience description, but how would my team target them, exactly?

  • 05
    How are in-game ads delivered to the players once I’ve targeted the right audiences?

  • 06
    The console equation

  • 07
    Non-intrusive options, wide-range audience demos and programmatic access to mobile and PC — what else do I need to know about IGA?

  • 08
    OK, and then once our in-game advertising campaign is up and running, what are the key measurement strategies?

  • 09
    There’s a lot to consider regarding in-game advertising; how are agency teams successfully adding all these steps and touchpoints to their ad mix?

https://digiday.com/?p=528965

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