– A convoy of 10 Hyundai IONIQ 6 and Kia EV6 automobiles, artistically decorated, rivals for attention in Paris to advocate for Busan’s suitability and allure as the city competes to become the World Expo 2030 host
– The selection process for the city to host the 2030 World Expo will occur during the 173rd gathering of the Bureau International des Expositions (BIE) in Paris on November 28
– Hyundai Motor Group selected its environmentally friendly IONIQ 5 and Kia EV6 as symbols of Busan’s pledge to battle climate change and pursue a sustainable future in the last stretch of the campaign
SEOUL/PARIS – WEBWIRE – Friday, November 24, 2023
Within the week leading up to November 28, the Hyundai Motor Group will showcase an array of art-adorned automobiles in Paris, France, to champion the proposal of Busan, South Korea, to host the 2030 World Expo. The pivotal voting will transpire at the BIE’s 173rd General Assembly in Paris.
To bolster the Korean city’s candidacy, the Group has dispatched 10 graffiti-adorned Hyundai IONIQ 6 and Kia EV6 electric models, each exhibiting iconic representations of Busan, including seagulls and the Gwangan Bridge, alongside the proclaiming message “BUSAN is Ready.”
The upcoming BIE General Assembly will witness the concluding presentations by the trio of candidate cities – Busan, Riyadh, and Rome – following which, a confidential ballot by BIE member nations will decide the host.
As part of the last promotional push, IONIQ 6 and EV6 were deliberately chosen to demonstrate Busan’s commitment to a World Expo striving for zero carbon, with an overarching theme poised at reshaping our global landscape for an improved tomorrow.
The adorned automobiles will journey through Paris’ prime spots, such as the Arc de Triomphe and the Louvre, and circulate near the BIE offices and various nation’s embassies, to advocate Busan’s potential to influential BIE representatives and the international tourist populace.
On the decisive day at BIE’s 173rd assembly, these art vehicles will circle the vicinity of Le Palais des Congrès d’Issy, the meeting’s venue, rallying support from BIE delegates up to the voting moment.
In parallel, during November in Paris, the Group’s promotional initiatives have included large-scale digital advertisements, utilizing 270 digital screens to showcase Busan’s allure.
Beyond France, these art cars have made appearances at noted global forums including APEC’s Economic Leaders Week in San Francisco, the UN General Assembly in New York, the G20 Summit in New Delhi, India, and the ASEAN Summit in Jakarta, Indonesia.
Digitally, the Group’s efforts to promote the Busan World Expo were substantial, with over 90 pieces of global content, from snappy videos to graphic news, advocating for Busan as the optimum city for 2030’s World Expo.
The Group’s promotional clip, The Busan Initiative with the Entire Globe, has amassed over 100 million views in just 17 days post-release, significantly aiding the global outreach for South Korea’s hosting aspirations and Busan’s competitive edge.
About Hyundai Motor Group
The Hyundai Motor Group stands as a multinational conglomerate, shaping a value chain that spans mobility, steel, construction, and encompasses logistics, financial services, IT, and customer service. With approximately 250,000 employees globally, the Group’s mobility divisions include Hyundai, Kia, and Genesis. Committed to innovation, collaboration and the pursuit of challenges, our mission is to forge a brighter future for everyone.
For more insight about Hyundai Motor and its offerings:
Discover more at http://www.hyundaimotorgroup.com or visit Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Media Center
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