If “quiet luxury” was an online phenomenon first, the prim minimalism the term was dreamed up to describe has since become an IRL aesthetic. It’s slightly preppy, sophisticated yet easy, and plays into the aspirational archetypes of wealth. The effect that this has had on style beyond the Internet hinges on a reinvigoration of essentials as fashion. Basics are back in.
But that’s just another day at work at Veronica Beard, where Veronica Swanson Beard and Veronica Miele Beard have built a robust business around the power of everyday simplicity, tapping into their personal wants and needs; the Veronicas are designers and their own best customers.
Highlights of this pre-fall collection include a light and effortless brown crepe dress, a red polka dot silk sheath with shirring on the hips to flatter the shape, and a lineup of vest iterations that includes halter cuts, cropped lengths, and suit sets. Of these more fashion forward tailoring silhouettes, Miele Beard said, “our customer loves to try these different versions of the suit, they’re super transitional and simply versatile and easy to style.”
