By Digiday Editors • December 22, 2023 • 1 min read •
This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →
Subscribe: Apple Podcasts • Stitcher • Spotify
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights.
In this episode, she discusses how the blurred lines between data management platforms, customer data platforms, and now, data clean rooms have only served to confuse matters.
Now that legislation such as GDPR and CPRA have come into force, privacy is a top-line matter. Digiday’s History of Ad Tech charts its development.
In this episode, she discusses:
- How data management and ad tech started to blur
- How the creeping tide of privacy legislation influenced investment in ad tech
- Big Tech’s role in the future of the space
https://digiday.com/?p=530034
More in Marketing
A History of Ad Tech Chapter 4: The Privacy Reckoning
December 22, 2023 • 7 min read
How the digital media industry had to come to grips with growing privacy requirements.
Museum of Illusions takes OOH to a new dimension with 3D billboard
December 22, 2023 • 4 min read
The Museum of Illusions is taking its OOH strategy a step further with a 3D billboard.
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
December 21, 2023 • 5 min read
It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023.
