Publishers have faced many changes in recent years, ranging from shifting algorithms across the spectrum of social media platforms to the rise of generative AI and constant updates from Google — and now the start of the first phase of the cookie’s demise. With so much to keep up with as they strive to grow their audiences, subscribers, advertising partnerships and revenue, publishers are naturally concerned about one more change — one that many have already experienced — declining search traffic and social media referral traffic.
Publishers: we want to know how changes in search and referral traffic have impacted your team so far, how you anticipate shifts in search and referral will affect your business, and the steps you’re taking in response.
Take this survey and receive a $5 gift card and the results.
