Skechers Asks Mr. T to Help Clear Up Their Name in New Super Bowl Ad

HOW DO YOU spell Skechers? Let me guess, with a T. While you may have been spelling the shoe brand’s name wrong for years, that doesn’t mean “T” has no place in comfortable footwear. Take it from Mr. T himself: anyone can pull off a pair of Skechers.

For its 2024 Super Bowl ad, Skechers decided to clear up a common misconception, and use the beloved star of The A–Team to poke fun and remind you that while there’s no actual T in Skechers, Mr. T is certainly wearing them.

Throughout the commercial, Mr. T shows off all the types of shoes Skechers has to offer, and all the scenarios the shoes can work for. Pull ups on the beach? Skechers has a shoe for that. Just walked over a bed of coals? Skechers has a comfortable shoe for that too. Fishing on a boat? You’ll look stylish in the Skechers Slip-ins Delson 3.0. Rolling with The A–Team? You can probably find a pair of Skechers for that too.

Whether you’re golfing, running, or just want a stylish shoe that’s easy to wear, Skechers’ ad looks to show off its Hands Free Slip-ins in all their versatility. The shoe has a Heel Pillow™ which allows wearers to put on the shoe without bending over.

While you’re probably not living the epic, action-packed lifestyle that Mr. T shows off in the commercial, Skechers wants to make it clear their shoes are for everyone, in any occasion. It’s a fun and memorable way to give a PSA about the brand, while utilizing the perfect celeb to put a nostalgic spin on the ad. Even if you’re not a sports fan, you’ll find fun in the Super Bowl for the commercials alone.

Just remember: Skechers doesn’t have a T in it, but Mr. T, will definitely be in Skechers.

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