Protected: The state of publisher traffic: Framing the evolution and impact of search and referral in 2024

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Sponsored by Arc XP  •  March 19, 2024  •  14 min read  •

  • 01
    Introduction: Search and referral traffic 2023–2024

  • 02
    Search traffic changes by channel in 2023

  • 03
    Why publishers expect search traffic to rebound in 2024

  • 04
    Publishers’ search-traffic challenges in focus

  • 05
    Referral traffic shifts by channel in 2023

  • 06
    How social media and video will drive 2024 referral traffic

  • 07
    Key publisher referral traffic challenges

  • 08
    Strategic plans: How publishers are approaching 2024 (and beyond)

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  • 01
    Introduction: Search and referral traffic 2023–2024

  • 02
    Search traffic changes by channel in 2023

  • 03
    Why publishers expect search traffic to rebound in 2024

  • 04
    Publishers’ search-traffic challenges in focus

  • 05
    Referral traffic shifts by channel in 2023

  • 06
    How social media and video will drive 2024 referral traffic

  • 07
    Key publisher referral traffic challenges

  • 08
    Strategic plans: How publishers are approaching 2024 (and beyond)

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