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Analysts believe super-bundling is on the way for online subscription streaming services—Disney is leading the charge with a Disney Max bundle. Here’s a peek at everything that’s included. The only thing missing? Music.
Disney Entertainment and Warner Bros. Discovery have teamed up for a new streaming bundle that includes Disney+, Hulu, and Max. The new bundle will be available this summer in the U.S. and will offer entertainment from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros., and more.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” says Joe Earley, President, D2C, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” adds JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.
As video streaming leads the super-bundling charge, which music streaming service will join in?
A report from Bango found that 80% of music streaming subscribers wanted a ‘single app’ to combine their music service with ‘various other subscriptions.’ While 54% of those 2,200 surveyed expected that super-bundling in this format should give them access to cross-platform discounts. Over three-fourths (77%) of people said super-bundling subscriptions (video+music) should help deal with rising costs.
As consumer subscription fatigue sets in from both digital and physical goods, super-bundling becomes a way to split the pie behind-the-scenes. But consumers also have expectations on who should lead the charge—with 60% of them saying they believe their cell phone provider should be the add-on partner.
