Amid the swirl of the Paris men’s, couture, and jewelry presentations, Tove quietly slipped into the French capital, bringing with it an oasis of calm—which is exactly how a burgeoning base considers the London-based brand founded five years ago by two Topshop alums, Holly Wright and Camille Perry. No matter their vocation, the brand’s fans have one thing in common: getting dressed for “the juggle.”
Where other labels might chase trends, Tove opts for palate-cleansing, minimalist staples that play up color, texture, and versatility. The brand doesn’t even term its outings “collections,” preferring instead the wardrobe-building connotation of “installments.”
“We’re not one of those scary, standoffish brands; we always think of ourselves as friendly,” Perry offered. “We’re always looking at what our version of sexy is, what volumes and colors and gathers and drapes make us feel good. If it works for us, it will also suit all kinds of different women.”
A case in point was a bustier dress in crinkled burnished gold silk, paired here with babouche flats produced in Portugal and recently launched on Net-a-Porter (come spring, those will return in ponyskin). A silk and linen jacquard coat with a café au lait zebra motif was designed to dress down with denim or up for the evening. Well-cut staples came in timeless black or next season’s gourmet palette of caramel, cinnamon, and burgundy. New this season were cashmere knits (for example, a cream-colored top with an integrated scarf). A jacket in eggshell bouclé tweed, a roomy black leather jacket cinched with a belt, and a long single-breasted black coat looked like keepers too.
