Amazon’s Prime Video is fixing one of the most frustrating things about its interface. Its redesigned UI comes with a new tab dedicated to all the content included with your Prime Video subscription — no paid movies or series mixed in.
You’ll find the new “Prime” tab in the main navigation bar that’s now situated at the top of the screen, rather than on the left side. Alongside options for movies, TV shows, sports, and live TV, there are tabs dedicated to other services you’re subscribed to, such as Max, Crunchyroll, and Paramount Plus. If you don’t have any services linked to Prime, you’ll see a “subscriptions” tab with other services you can sign up for.
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GIF: Amazon
The redesign, which has started to roll out now, will also use AI to recommend titles in new “Made for you” collections on the movie and TV show tabs. Amazon says these collections will include titles “tailored to your interests,” whether they’re included with Prime or not.
Prime Video will still show movies to rent or buy as well as TV series available on services you don’t subscribe to on its homepage, TV show, and movie tabs. Despite this, the new format looks far more organized than before, and the new Prime tab will at least give you a way to filter out content outside your subscriptions.
“We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience,” Kam Keshmiri, Prime Video’s vice president of design, says in a statement. Amazon isn’t the only streamer shaking up its interface; Netflix has also announced that it’s experimenting with a new homepage that aims to simplify the streaming experience.
