Urban Outfitters is departing from its ‘alternative sensibility’ to turn around namesake stores

Urban Outfitters Inc.’s namesake stores — where you can buy vintage-wear, vinyl and “brat”-themed birthday cards — have long tried to court a hipster-curious, hipster-adjacent or actually hipster consumer.

But after the clothing chain’s executives on Wednesday became the latest to warn of a more skittish spending backdrop, sending its shares 8.4% lower after hours, those stores could look start to look and feel a little different in the months ahead as the company makes a play for the younger shoppers with whom it has fallen out of touch.