“Men who appreciate Etro are collectors at heart; they enjoy amassing [the label’s] prints over the years, almost obsessively, and aren’t concerned with fleeting trends,” said Marco De Vincenzo. And so this season he decided to forgo the catwalk and present an edited lineup of just 15 looks that highlights the brand’s archival patterns, all crafted from a single material, a fluid silk-viscose twill.
The choice aligns with current concerns about overconsumption and the growing belief that a less-is-more approach is both healthier and more profitable in the long term. De Vincenzo focused on a relaxed, pajama-inspired aesthetic and the idea of comfort, with loose yet meticulously crafted silhouettes. The collection read as a concise uniform wardrobe, including an unstructured blazer, trousers, Bermuda shorts, two different shirt styles, and a duster. It’s designed for easy packing, with patterns that can be mixed and matched freely.
The look book was shot in a flat where an abundance of patterns synced with Etro’s heritage motifs, refreshed in new colors and infused with De Vincenzo’s signature kinetic spin. “It’s patterns against patterns, almost Baroque,” said the designer. “It’s about fostering an Etro lifestyle, where you live in the same environment you wear. Print lovers are like a gang—we want to indulge them and help expand their Etro collection.”
