Sanofi eyes less carbon, more impact from ads
Sanofi is playing eco-detective to sniff out just how green its advertising really is.And no, this doesn’t sound like the usual corporate green spiel;...
Media Buying Briefing: Exploring the many ways creative and media are coming back together
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at...
AI Briefing: How a media agency built a robotic alien to show off its generative AI tools
By Marty Swant • January 22, 2024 • 7 min read •
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Some publishers are starting to see revenue lift from alternative IDs
By Kayleigh Barber • January 22, 2024 • 5 min read •
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SolarWinds hackers attack Microsoft in apparent recon mission
Lubos Chlubny - stock.adobe.com
Russian-backed threat actor behind infamous 2020 SolarWinds Sunburst intrusion hacked into Microsoft’s systems, apparently in an attempt to get hold of...
