Omnicom Media Group maps its own path to avoid the potholes of programmatic
By Michael Bürgi • January 3, 2024 • 3 min read •
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Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10...
Why Gillette is bullish on gaming in 2024
By Alexander Lee • January 3, 2024 • 5 min read •
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Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
By Kristina Monllos • January 3, 2024 • 5 min read •
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Bold call: Linear TV has passed the point of no return
This article is part of a series exploring trends in marketing, media and media buying for 2024. More from the series →Ad spending is...
