How to market alcohol-free alternatives responsibly
When it comes to responsible marketing, alcohol-free alternatives should take their cue from alcoholic drinks in a number of areas: such as ensuring ads...
Evolving colour trends influenced by nostalgia, sustainability, and Gen Z: ‘Younger consumers are bold and loud, and this trickles into product development’
How are colour trends evolving and what factors are driving these changes? Which pigment is expected to make the biggest splash in 2024? And...
Making colour: Innovators rethink pigment production with next-gen fermentation
Colour is vital to food. It not only evokes an emotional response that may sometimes lead consumers to buy a product, but it has...
The consequences of poor communication in packaging for the blind and partially sighted
For any consumer, it’s important to know what goes into a product, for reasons ranging from health to allergens to religion. But or those...
‘A mutually beneficial opportunity’: Ingredion prepares to market Better Juice sugar reduction tech
Ingredients supplier Ingredion and Israeli food tech start-up Better Juice have announced plans to collaborate. The move, which will see Ingredion market Better Juice’s...
