The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial
By Marty Swant and Ronan Shields • September 11, 2024 •
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‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
By Seb Joseph • September 11, 2024 •
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Google’s ‘my way or the highway’ approach takes center stage in antitrust trial
On today’s episode of Google on Trial, the word of the day is “uncompromising.” According to witnesses, whenever the ad industry tried to negotiate,...
With AI, agencies advance CTV contextual targeting by seeking emotional connections
By Antoinette Siu • September 11, 2024 •
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Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially...
